ETHICAL ENTREPRENEURSHIP

http://www.freedompress.ca/Ethical-Entrepreneurship-by-Larry-OBrien-9781927684016.htm …

Hard on the heels of the worst economic debacle in a century, economists are predicting yet another crisis. What can you do? Larry O’Brien, former Ottawa mayor and founder and CEO of a multi-million dollar international high-tech company, has some sage but practical advice: take control of your destiny and create your own successful business. Everything you need to know:

• how to build the passion to succeed
• how to choose the right business for you
• how to make good choices
• how to build the business
• how to hire
• when to say “no”
• lessons learned along the way

Simple? Sure. But not easy. Like true wisdom, success is a lifetime commitment. Why ethical? Simple. Ethical works. And not just for the short-term but for the long term. And not just in your business. In life. I Said it Was Simple; I Never Said it Was Easy is not just another business book. It’s a blueprint for a new business paradigm: entrepreneurship as an agent of positive social change.

About the author
Larry O’Brien used the last thirty-five dollars in his account to found the high-tech company Calian Technologies Ltd. in 1979. Today it is one of the most successful technology companies in Canada with annual sales of more $225 million. In 2006 Larry won a landslide election as mayor of Ottawa. He was named 1996 Business Person of the Year; was the winner of the Premier’s Technology Award in 1997; and was honoured as the United Way’s Person of the Year in 2006.He lives with his wife in Ottawa. Asked if he grew up in Ottawa, O’Brien answers “Not yet, but it could happen.”

Endorsements
“Larry O’Brien is practical, crisp, thoughtful, realistic and entertaining. His book is a very compelling personal memoir for anyone contemplating being an entrepreneur.” Anthony Griffiths is the Chairman of Russel Metals Inc. and Novadaq Technologies Inc. formerly a member of the Board of Calian Technologies and the author of Corporate Catalyst

“Many CEOs have written books about their experiences…only one … has been written by a CEO who grew up struggling to overcome an undiagnosed learning disability in the 1950s, launched a business in the early 1980s that currently generates annual revenues of $220 million, and then became the mayor of a country’s capital. That CEO is Larry O’Brien. The lessons and insights he shares are moving, succinct, valuable and motivating. The tools are essential for anyone serious about success in hard times.” Tony Bailetti Ph.D. Director, Technology Innovation Management Program Carleton University, Chair of the Lead to Win Council, Ottawa, Ontario, Canada

“I am very proud of both the high ethical standards and the professional culture enjoyed by Calian today and also the fact that their roots can be traced back to the humble beginnings when Larry founded the company. There is no doubt that these attributes, which were developed during the formative stages, played an important role in Calian’s 30-year journey of growth and prosperity.”Ray Basler C.A. is the current President and CEO of Calian Technologies.

“Short, clear and a compelling read for anyone considering starting their own company.” Brian McGarry, CEO, Playfair and McGarry Funeral Homes. He received the Order of Ottawa in 1994 for economic development.

“I invested in Larry’s first company and watched it fail in six short months. As I watched the growth of his second company Calian Technologies, it was like a new man had been born with values and ethics that did not exist in his first venture. Calian soared with success. This book is a summary of his lessons learned from failure and it is worth the read by anyone considering starting their own business. There is no substitute for experience.” Gerry McGee, Angel Investor.

Product Details
Type: 6×9 Trade Paper
120 Pages
ISBN:  9781927684016
Retail: $14.95

Type: e-Book
ISBN  9781927684023
Retail: $6.99

BOOK LAUNCHES
Take advantage of the very special discount price and consider attending one of the book launches at a city near you. Not only will you get a great book, Larry will personally sign your copy. Purchase today. You won’t be charged shipping and you can pick it up at the launch. Larry can’t wait to see you!!!

1. April 20 @ The Old Mill Inn (3pm – 5 pm) 21 Old Mill Road, Toronto, Ontario, M8X 1G5 Canada
2. April 22 @ The Metropolitian Brasserie (5 pm to 7 pm) Metropolitain Brasserie 700 Sussex Dr, Ottawa, ON K1N 1K40
3. April 24 @ Ben McNally’s Book Store (5 pm to 7 pm) 366 Bay Street Toronto, ON M5H 4B2
4. Alberta dates to be announced

Pre-release Sale good until April 19th
Pre-release copies will be available for pick up at the launches
Please RSVP at order@freedompress.ca 

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